Apple Glow
UX Case Study (Conceptual)
Tools used:
Problem Statement
Writing for websites is both simple and complex. On the one hand, all you need to do is say what you mean, in your words, in your voice. One the other, there are so many rules to consider! Are you thinking of keywords you should rank for? Are you including links in your text to additional information? Do those links refer back to your own website, which helps boost your SEO? Is what you’ve written easy to scan?
Objective & Goals
- Automate and enhance daily routines using Apple Intelligence to anticipate user needs without manual input.
- Deliver personalised wellness insights—like skincare and health data—through real-time, AI-powered diagnostics.
- Seamlessly integrate Apple Glow with HomeKit, HomePod, and iPhone to unify the smart home ecosystem.
- Position Apple as a leader in intuitive home automation by introducing a touch-less, visually immersive interface.
Presenting My Solution: Apple Glow
To bridge the gap between reactive voice-controlled homes and intuitive smart living, I envisioned a product that could deliver personalised, ambient intelligence—without needing to be asked.
Enter Apple Glow, a smart mirror that connects seamlessly with HomeKit, HomePod, and the iPhone. Glow is not just another display; it’s a proactive assistant that understands your routine, promotes your health, and makes everyday decisions easier. It takes the passive smart home experience and transforms it into a proactive, visually engaging, and health-focused ecosystem.
Recognising the limitations of voice-only smart home control, I saw an opportunity not just to update HomeKit, but to evolve it. Instead of simply improving existing devices, I envisioned expanding Apple’s ecosystem with a new kind of interface — one that brings AI-driven proactivity into the heart of daily routines.
Apple Glow is my response to that challenge: a concept that introduces an entirely new product category to Apple’s smart home lineup. More than a functional upgrade, Apple Glow is a strategic enhancement — designed to turn passive environments into intelligent spaces that respond visually, contextually, and intuitively.
By creating a device that combines health insights, personalised automation, and immersive interaction, I aimed to fill the gap between automation and anticipation — bringing Apple closer to truly smart living.
Concept Creator
Problem solution
Journey map
Prototyping
Competitive analysis
Defined visual identity
User flow
User Research
User persona
My Process
Discover
Opportunity Mapping – Identified where Apple could go further with proactive, AI-driven automation.
Research
Researched competitors in smart home and wellness tech to uncover opportunities for innovation.
Ideate
Defined the problem space and user needs through personas and journey mapping.
Ideated the Apple Glow concept as an AI-powered smart mirror integrating health and home automation.
Design
Developed aesthetics, user flows, and interface designs aligned with Apple’s visual standards.
Hand off
Delivered a concept press release and case study to present the product and its impact.
Apple Glow redefines what home automation can be. While HomeKit and HomePod have laid the foundation for smart living, their interaction is primarily voice-based and reactive. Apple Glow is a bold step forward — an interactive smart mirror that combines ambient intelligence, proactive health monitoring, and seamless HomeKit integration.
By expanding Apple’s smart home ecosystem into a visual, AI-powered experience, Apple Glow transforms passive environments into personalised wellness hubs. From intelligent skincare diagnostics to morning briefings and environmental adjustments, Apple Glow doesn’t just respond — it anticipates.
This product isn’t just an accessory; it’s a new category. Apple Glow leverages existing Apple technologies while unlocking new revenue streams in wellness tech, beauty, and health — sectors experiencing rapid growth. Investing in Apple Glow positions Apple not just as a smart home leader, but as the leader in intelligent living.
Competitor Analysis
User persona
Description
Pam is a health-conscious professional who juggles a demanding job with a desire for self-care. She’s tried countless skincare products, apps, and routines, but often feels overwhelmed by the options and conflicting advice. She uses her Apple Watch to track workouts and sleep, but wants deeper, more personalised insights—especially for her skin health and morning routine.
Motivation
Pam wants to feel confident in her appearance and health without spending hours researching or using multiple devices. She loves the idea of a “smart mirror” that knows her routine, tracks her skin changes, and makes recommendations like a trusted expert.
Pain points
- Wasting money on skincare products that don’t work for her
- Lack of personalised skin feedback despite tech use
- Has to manually check apps for health data—nothing is centralised
Customer journey map
Delivery & Setup
Morning routine
Night routine
The Apple Glow Experience
Scanning
First scanning of the face
Siri scans Pam’s face.
Mon Jun
This is what Apple Glow
Sees as it scans the skin
Apple Glow informs Pam
of the results
After the scan is complete, Siri tells Pam what it sees. It recommends types of products that will help.
Mon Jun
Pam
Yep, I’m aware.
Apple Glow
These are the products I recommend. If you don’t have them I can order them for you.
Apple Glow
- Acne solution
- Oil based cleanser
- Azaelic acid
- Retinol Serum
- Probiotic Gel Moisturizer
Apple Glow
From what I can see your skin is mostly dry, except your T-zone.
Apple Glow
I have to warn you that I am a virtual assistant and not a medical doctor. Keep that in mind.
Apple Glow
I can see that you have Rosacea, that manifest itself on your cheeks, and Moderate acne all around your face.
Siri offers brands
for the products
Pam says what she dose not have and they plan a purcase
Mon Jun
Pam
I have everything besides the Gel and serum.
Pam
I dont’t like The ordinary.
Pam
Them I like.
Apple Glow
Great! Here are brands that I recommend that you try.
Apple Glow
How about La Roche Posay retinol serum B3?
Apple Glow
- Biossance Probiotic Gel Moisturiser
- The Ordinary Retinol Serum 1%
Apple Glow
Great! I will find the best offers for these products and if you approve of the prices, I will order them.
Morning Routine
The mirror is not active
When Apple Glow is inactive, it’s display is darker and in power saving mode
9:41
Mon Jun 6
100%
9:41AM
Cupertino
12
11
10
9
8
7
6
5
4
3
2
1
+1.78
AAPL
AQI
27
78
50
67
Conference Room
Design Review
11:30AM-12:30PM
Mon Jun
Good morning
When you walk in the bathroom the edges start glowing, and Siri greets you with a GOOD MORNING.
After the greeting, Apple glow goes in active mode
It gives you a few minutes for you to use the utilities.
9:41
Mon Jun 6
100%
9:41AM
Cupertino
12
11
10
9
8
7
6
5
4
3
2
1
+1.78
AAPL
AQI
27
78
50
67
Conference Room
Design Review
11:30AM-12:30PM
Mon Jun
Pam
Morning, Glo
Apple Glow
Good morning Pam!
Good morning
Apple Glow learns what products you own, as time passes. At first it suggests a product and asks if you own one. As you use it, using the camera Glow detects the products brand and type.
Mon Jun
Pam
Thanks! What are we doing today? Tell me what I need.
Pam
Thanks for the lip oil tip!
Apple Glow
I am exited for our first morning!
Your skin looks amazing this morning!
Apple Glow
For today I recommend a little eye cream and sunscreen.
Apple Glow
If you own lip oil, put a little on your lips before going out- it’s windy today.
Siri learns
As it scans the product it detects how much is left in the product ( I don’t know how yet maybe searches the web for grams and how to use terms). When Glow thinks you might be close to running out on something, it sends you a notification or tells you right away.
Pam
I’m not really sure I love this one. We can search for a better one.
Apple Glow
It looks that you are struggling with your sunscreen. Do you want me to order you a new one? It will arrive right when this one is empty.
Sofia, Bulgaria, 1 January 2027 on Apple Event’2027
Many people face challenges when it comes to managing their skin. One of the main issues is the difficulty in creating an effective beauty routine. With the number of skincare and beauty products available today, consumers find themselves lost in a sea of choices, unsure of which products will truly help, leading to unnecessary purchases and frustration.
Without expert guidance, people often end up using skincare products that are not suitable for their specific skin type or condition, possibly worsening their skin.
There are also early signs of underlying health problems that often go unnoticed, delaying necessary medical treatment, which could prevent more serious issues down the line.
Apple Glow addresses this by offering a personalised and intelligent beauty experience. Through advanced AI and camera technology, Apple Glow scans your face daily, providing accurate diagnostics for your unique skin needs. It detects issues like dryness, acne, or irritation, allowing you to adopt a beauty routine that works specifically for you.
Beyond beauty, Apple Glow also helps users stay on top of their health. By detecting potential health concerns, such as skin discolouration or rapid changes in texture, it proactively suggests relevant blood or allergy tests and even recommends when it may be time to consult a healthcare professional. This early intervention ensures that users can address health issues before they escalate.
Apple Glow simplifies the often overwhelming process of selecting skincare products. By curating a list of brands and products that align with your skin’s needs, enabling you to buy the right products and even orders them with your consent.
“At Apple, we are focused on creating products that improve the lives of our customers, and Apple Glow is a natural extension of that mission,” said Dani, Manager at Apple. “We saw a growing demand for personalised skincare solutions, and realised that we can use our expertise in AI and user-friendly design to provide a solution that not only enhances your daily beauty regimen but also helps you stay ahead of potential health concerns. It’s about empowering users with knowledge and tools, all from the convenience of their own home.”
Apple Glow is designed for ease of use and seamless integration with your daily routine. Once installed and connected to your Apple HomeKit, the smart mirror scans your face each morning. Based on real-time analysis, it recommends a custom beauty routine tailored to your skin’s needs for the day. It might suggest a sequence like, “Start with a toner, follow with a moisturiser, and finish with SPF,” or a simpler approach such as “Only eye cream and SPF are needed today.” The device’s AI continuously learns from your inputs, evolving its recommendations over time. If a potential health concern is detected, Apple Glow will notify you and suggest further tests or medical consultations.
In addition, Apple Glow can also serve as your personal shopping assistant, automatically suggesting the most stable products based on your skin’s condition and allowing you to approve purchases directly from the mirror.
“As someone who has struggled with finding the right skincare routine for years, Apple Glow has been a game changer,” said Pam, an early user of Apple Glow. “It’s like having a dermatologist and beauty expert right in my bathroom. I feel confident knowing that I’m using the right products for my skin.”
For more information about Apple Glow, visit apple.com/glow.
Thank you for reading!
Let’s work together
Tools used:
Problem Statement
Despite advancements in home automation, most smart devices still rely on direct commands, limiting their potential for true intelligence and user convenience. HomeKit users often have to prompt Siri to perform repetitive tasks—like setting alarms or adjusting environmental settings—rather than having these actions happen intuitively. There’s a gap between smart home control and truly smart living.Writing for websites is both simple and complex. On the one hand, all you need to do is say what you mean, in your words, in your voice. One the other, there are so many rules to consider! Are you thinking of keywords you should rank for? Are you including links in your text to additional information? Do those links refer back to your own website, which helps boost your SEO? Is what you’ve written easy to scan?
Objective & Goals
- Automate and enhance daily routines using Apple Intelligence to anticipate user needs without manual input.
- Deliver personalised wellness insights—like skincare and health data—through real-time, AI-powered diagnostics.
- Seamlessly integrate Apple Glow with HomeKit, HomePod, and iPhone to unify the smart home ecosystem.
- Position Apple as a leader in intuitive home automation by introducing a touch-less, visually immersive interface.
Presenting My Solution: Apple Glow
To bridge the gap between reactive voice-controlled homes and intuitive smart living, I envisioned a product that could deliver personalised, ambient intelligence—without needing to be asked.
Enter Apple Glow, a smart mirror that connects seamlessly with HomeKit, HomePod, and the iPhone. Glow is not just another display; it’s a proactive assistant that understands your routine, promotes your health, and makes everyday decisions easier. It takes the passive smart home experience and transforms it into a proactive, visually engaging, and health-focused ecosystem.
Recognising the limitations of voice-only smart home control, I saw an opportunity not just to update HomeKit, but to evolve it. Instead of simply improving existing devices, I envisioned expanding Apple’s ecosystem with a new kind of interface — one that brings AI-driven proactivity into the heart of daily routines.
Apple Glow is my response to that challenge: a concept that introduces an entirely new product category to Apple’s smart home lineup. More than a functional upgrade, Apple Glow is a strategic enhancement — designed to turn passive environments into intelligent spaces that respond visually, contextually, and intuitively.
By creating a device that combines health insights, personalised automation, and immersive interaction, I aimed to fill the gap between automation and anticipation — bringing Apple closer to truly smart living.
Concept Creator
Problem solution
Journey map
Prototyping
Competitive analysis
Defined visual identity
User flow
User Research
User persona
My Process
Discover
Opportunity Mapping – Identified where Apple could go further with proactive, AI-driven automation.
Research
Researched competitors in smart home and wellness tech to uncover opportunities for innovation.
Ideate
Defined the problem space and user needs through personas and journey mapping.
Ideated the Apple Glow concept as an AI-powered smart mirror integrating health and home automation.
Design
Developed aesthetics, user flows, and interface designs aligned with Apple’s visual standards.
Hand off
Delivered a concept press release and case study to present the product and its impact.
Apple Glow redefines what home automation can be. While HomeKit and HomePod have laid the foundation for smart living, their interaction is primarily voice-based and reactive. Apple Glow is a bold step forward — an interactive smart mirror that combines ambient intelligence, proactive health monitoring, and seamless HomeKit integration.
By expanding Apple’s smart home ecosystem into a visual, AI-powered experience, Apple Glow transforms passive environments into personalised wellness hubs. From intelligent skincare diagnostics to morning briefings and environmental adjustments, Apple Glow doesn’t just respond — it anticipates.
This product isn’t just an accessory; it’s a new category. Apple Glow leverages existing Apple technologies while unlocking new revenue streams in wellness tech, beauty, and health — sectors experiencing rapid growth. Investing in Apple Glow positions Apple not just as a smart home leader, but as the leader in intelligent living.
Competitor Analysis
User persona
Pam Dimitrova
Marketing Manager
“As someone who has struggled with finding the right skincare routine for years, Apple Glow has been a game changer. It’s like having a dermatologist and beauty expert right in my bathroom. I feel confident knowing that I’m using the right products for my skin.”
Description
Pam is a health-conscious professional who juggles a demanding job with a desire for self-care. She’s tried countless skincare products, apps, and routines, but often feels overwhelmed by the options and conflicting advice. She uses her Apple Watch to track workouts and sleep, but wants deeper, more personalised insights—especially for her skin health and morning routine.
Motivation
Pam wants to feel confident in her appearance and health without spending hours researching or using multiple devices. She loves the idea of a “smart mirror” that knows her routine, tracks her skin changes, and makes recommendations like a trusted expert.
Pain points
- Wasting money on skincare products that don’t work for her
- Lack of personalised skin feedback despite tech use
- Has to manually check apps for health data—nothing is centralised
Customer journey map
Scenario
Expectations
Map out a day in Pam’s shoes after she first gets Apple Glow. She already has Apple’s HomePod and an iPhone 14. Showcase how exactly Apple Glow helps her health.
- Proactive Health Monitoring
- Personalised Skincare
- Accurate Diagnostics
Delivery & Setup
Morning routine
Night routine
The Apple Glow Experience
Scanning
First scanning of the face
Siri scans Pam’s face.
Mon Jun
This is what Apple Glow
Sees as it scans the skin
Apple Glow informs Pam
of the results
After the scan is complete, Siri tells Pam what it sees. It recommends types of products that will help.
Mon Jun
Pam
Yep, I’m aware.
Apple Glow
These are the products I recommend. If you don’t have them I can order them for you.
Apple Glow
- Acne solution
- Oil based cleanser
- Azaelic acid
- Retinol Serum
- Probiotic Gel Moisturizer
Apple Glow
From what I can see your skin is mostly dry, except your T-zone.
Apple Glow
I have to warn you that I am a virtual assistant and not a medical doctor. Keep that in mind.
Apple Glow
I can see that you have Rosacea, that manifest itself on your cheeks, and Moderate acne all around your face.
Siri offers brands
for the products
Pam says what she dose not have and they plan a purcase
Mon Jun
Pam
I have everything besides the Gel and serum.
Pam
I dont’t like The ordinary.
Pam
Them I like.
Apple Glow
Great! Here are brands that I recommend that you try.
Apple Glow
How about La Roche Posay retinol serum B3?
Apple Glow
- Biossance Probiotic Gel Moisturiser
- The Ordinary Retinol Serum 1%
Apple Glow
Great! I will find the best offers for these products and if you approve of the prices, I will order them.
Morning Routine
The mirror is not active
When Apple Glow is inactive, it’s display is darker and in power saving mode
9:41
Mon Jun 6
100%
9:41AM
Cupertino
12
11
10
9
8
7
6
5
4
3
2
1
+1.78
AAPL
AQI
27
78
50
67
Conference Room
Design Review
11:30AM-12:30PM
Mon Jun
Good morning
When you walk in the bathroom the edges start glowing, and Siri greets you with a GOOD MORNING.
After the greeting, Apple glow goes in active mode
It gives you a few minutes for you to use the utilities.
9:41
Mon Jun 6
100%
9:41AM
Cupertino
12
11
10
9
8
7
6
5
4
3
2
1
+1.78
AAPL
AQI
27
78
50
67
Conference Room
Design Review
11:30AM-12:30PM
Mon Jun
Pam
Morning, Glo
Apple Glow
Good morning Pam!
Good morning
Apple Glow learns what products you own, as time passes. At first it suggests a product and asks if you own one. As you use it, using the camera Glow detects the products brand and type.
Mon Jun
Pam
Thanks! What are we doing today? Tell me what I need.
Pam
Thanks for the lip oil tip!
Apple Glow
I am exited for our first morning!
Your skin looks amazing this morning!
Apple Glow
For today I recommend a little eye cream and sunscreen.
Apple Glow
If you own lip oil, put a little on your lips before going out- it’s windy today.
Siri learns
As it scans the product it detects how much is left in the product ( I don’t know how yet maybe searches the web for grams and how to use terms). When Glow thinks you might be close to running out on something, it sends you a notification or tells you right away.
Pam
I’m not really sure I love this one. We can search for a better one.
Apple Glow
It looks that you are struggling with your sunscreen. Do you want me to order you a new one? It will arrive right when this one is empty.
Sofia, Bulgaria, 1 January 2027 on Apple Event’2027
Many people face challenges when it comes to managing their skin. One of the main issues is the difficulty in creating an effective beauty routine. With the number of skincare and beauty products available today, consumers find themselves lost in a sea of choices, unsure of which products will truly help, leading to unnecessary purchases and frustration.
Without expert guidance, people often end up using skincare products that are not suitable for their specific skin type or condition, possibly worsening their skin.
There are also early signs of underlying health problems that often go unnoticed, delaying necessary medical treatment, which could prevent more serious issues down the line.
Apple Glow addresses this by offering a personalised and intelligent beauty experience. Through advanced AI and camera technology, Apple Glow scans your face daily, providing accurate diagnostics for your unique skin needs. It detects issues like dryness, acne, or irritation, allowing you to adopt a beauty routine that works specifically for you.
Beyond beauty, Apple Glow also helps users stay on top of their health. By detecting potential health concerns, such as skin discolouration or rapid changes in texture, it proactively suggests relevant blood or allergy tests and even recommends when it may be time to consult a healthcare professional. This early intervention ensures that users can address health issues before they escalate.
Apple Glow simplifies the often overwhelming process of selecting skincare products. By curating a list of brands and products that align with your skin’s needs, enabling you to buy the right products and even orders them with your consent.
“At Apple, we are focused on creating products that improve the lives of our customers, and Apple Glow is a natural extension of that mission,” said Dani, Manager at Apple. “We saw a growing demand for personalised skincare solutions, and realised that we can use our expertise in AI and user-friendly design to provide a solution that not only enhances your daily beauty regimen but also helps you stay ahead of potential health concerns. It’s about empowering users with knowledge and tools, all from the convenience of their own home.”
Apple Glow is designed for ease of use and seamless integration with your daily routine. Once installed and connected to your Apple HomeKit, the smart mirror scans your face each morning. Based on real-time analysis, it recommends a custom beauty routine tailored to your skin’s needs for the day. It might suggest a sequence like, “Start with a toner, follow with a moisturiser, and finish with SPF,” or a simpler approach such as “Only eye cream and SPF are needed today.” The device’s AI continuously learns from your inputs, evolving its recommendations over time. If a potential health concern is detected, Apple Glow will notify you and suggest further tests or medical consultations.
In addition, Apple Glow can also serve as your personal shopping assistant, automatically suggesting the most stable products based on your skin’s condition and allowing you to approve purchases directly from the mirror.
“As someone who has struggled with finding the right skincare routine for years, Apple Glow has been a game changer,” said Pam, an early user of Apple Glow. “It’s like having a dermatologist and beauty expert right in my bathroom. I feel confident knowing that I’m using the right products for my skin.”
For more information about Apple Glow, visit apple.com/glow.
Thank you for reading!
Let’s work together
Tools used:
Problem Statement
Despite advancements in home automation, most smart devices still rely on direct commands, limiting their potential for true intelligence and user convenience. HomeKit users often have to prompt Siri to perform repetitive tasks—like setting alarms or adjusting environmental settings—rather than having these actions happen intuitively. There’s a gap between smart home control and truly smart living.Writing for websites is both simple and complex. On the one hand, all you need to do is say what you mean, in your words, in your voice. One the other, there are so many rules to consider! Are you thinking of keywords you should rank for? Are you including links in your text to additional information? Do those links refer back to your own website, which helps boost your SEO? Is what you’ve written easy to scan?
Objective & Goals
- Automate and enhance daily routines using Apple Intelligence to anticipate user needs without manual input.
- Deliver personalised wellness insights—like skincare and health data—through real-time, AI-powered diagnostics.
- Seamlessly integrate Apple Glow with HomeKit, HomePod, and iPhone to unify the smart home ecosystem.
- Position Apple as a leader in intuitive home automation by introducing a touch-less, visually immersive interface.
Presenting My Solution: Apple Glow
To bridge the gap between reactive voice-controlled homes and intuitive smart living, I envisioned a product that could deliver personalised, ambient intelligence—without needing to be asked.
Enter Apple Glow, a smart mirror that connects seamlessly with HomeKit, HomePod, and the iPhone. Glow is not just another display; it’s a proactive assistant that understands your routine, promotes your health, and makes everyday decisions easier. It takes the passive smart home experience and transforms it into a proactive, visually engaging, and health-focused ecosystem.
Recognising the limitations of voice-only smart home control, I saw an opportunity not just to update HomeKit, but to evolve it. Instead of simply improving existing devices, I envisioned expanding Apple’s ecosystem with a new kind of interface — one that brings AI-driven proactivity into the heart of daily routines.
Apple Glow is my response to that challenge: a concept that introduces an entirely new product category to Apple’s smart home lineup. More than a functional upgrade, Apple Glow is a strategic enhancement — designed to turn passive environments into intelligent spaces that respond visually, contextually, and intuitively.
By creating a device that combines health insights, personalised automation, and immersive interaction, I aimed to fill the gap between automation and anticipation — bringing Apple closer to truly smart living.
Concept Creator
Problem solution
Journey map
Prototyping
Competitive analysis
Defined visual identity
User flow
User Research
User persona
My Process
Discover
Opportunity Mapping – Identified where Apple could go further with proactive, AI-driven automation.
Research
Researched competitors in smart home and wellness tech to uncover opportunities for innovation.
Ideate
Defined the problem space and user needs through personas and journey mapping.
Ideated the Apple Glow concept as an AI-powered smart mirror integrating health and home automation.
Design
Developed aesthetics, user flows, and interface designs aligned with Apple’s visual standards.
Hand off
Delivered a concept press release and case study to present the product and its impact.
Apple Glow redefines what home automation can be. While HomeKit and HomePod have laid the foundation for smart living, their interaction is primarily voice-based and reactive. Apple Glow is a bold step forward — an interactive smart mirror that combines ambient intelligence, proactive health monitoring, and seamless HomeKit integration.
By expanding Apple’s smart home ecosystem into a visual, AI-powered experience, Apple Glow transforms passive environments into personalised wellness hubs. From intelligent skincare diagnostics to morning briefings and environmental adjustments, Apple Glow doesn’t just respond — it anticipates.
This product isn’t just an accessory; it’s a new category. Apple Glow leverages existing Apple technologies while unlocking new revenue streams in wellness tech, beauty, and health — sectors experiencing rapid growth. Investing in Apple Glow positions Apple not just as a smart home leader, but as the leader in intelligent living.
Competitor Analysis
User persona
Description
Pam is a health-conscious professional who juggles a demanding job with a desire for self-care. She’s tried countless skincare products, apps, and routines, but often feels overwhelmed by the options and conflicting advice. She uses her Apple Watch to track workouts and sleep, but wants deeper, more personalised insights—especially for her skin health and morning routine.
Motivation
Pam wants to feel confident in her appearance and health without spending hours researching or using multiple devices. She loves the idea of a “smart mirror” that knows her routine, tracks her skin changes, and makes recommendations like a trusted expert.
Pain points
- Wasting money on skincare products that don’t work for her
- Lack of personalised skin feedback despite tech use
- Has to manually check apps for health data—nothing is centralised
Customer journey map
Scenario
Expectations
Map out a day in Pam’s shoes after she first gets Apple Glow. She already has Apple’s HomePod and an iPhone 14. Showcase how exactly Apple Glow helps her health.
- Proactive Health Monitoring
- Personalised Skincare
- Accurate Diagnostics
Delivery & Setup
Morning routine
Night routine
The Apple Glow Experience
Scanning
First scanning of the face
Siri scans Pam’s face.
Mon Jun
This is what Apple Glow
Sees as it scans the skin
Apple Glow informs Pam
of the results
After the scan is complete, Siri tells Pam what it sees. It recommends types of products that will help.
Mon Jun
Pam
Yep, I’m aware.
Apple Glow
These are the products I recommend. If you don’t have them I can order them for you.
Apple Glow
- Acne solution
- Oil based cleanser
- Azaelic acid
- Retinol Serum
- Probiotic Gel Moisturizer
Apple Glow
From what I can see your skin is mostly dry, except your T-zone.
Apple Glow
I have to warn you that I am a virtual assistant and not a medical doctor. Keep that in mind.
Apple Glow
I can see that you have Rosacea, that manifest itself on your cheeks, and Moderate acne all around your face.
Siri offers brands
for the products
Pam says what she dose not have and they plan a purcase
Mon Jun
Pam
I have everything besides the Gel and serum.
Pam
I dont’t like The ordinary.
Pam
Them I like.
Apple Glow
Great! Here are brands that I recommend that you try.
Apple Glow
How about La Roche Posay retinol serum B3?
Apple Glow
- Biossance Probiotic Gel Moisturiser
- The Ordinary Retinol Serum 1%
Apple Glow
Great! I will find the best offers for these products and if you approve of the prices, I will order them.
Morning Routine
The mirror is not active
When Apple Glow is inactive, it’s display is darker and in power saving mode
9:41
Mon Jun 6
100%
9:41AM
Cupertino
12
11
10
9
8
7
6
5
4
3
2
1
+1.78
AAPL
AQI
27
78
50
67
Conference Room
Design Review
11:30AM-12:30PM
Mon Jun
Good morning
When you walk in the bathroom the edges start glowing, and Siri greets you with a GOOD MORNING.
After the greeting, Apple glow goes in active mode
It gives you a few minutes for you to use the utilities.
9:41
Mon Jun 6
100%
9:41AM
Cupertino
12
11
10
9
8
7
6
5
4
3
2
1
+1.78
AAPL
AQI
27
78
50
67
Conference Room
Design Review
11:30AM-12:30PM
Mon Jun
Pam
Morning, Glo
Apple Glow
Good morning Pam!
Good morning
Apple Glow learns what products you own, as time passes. At first it suggests a product and asks if you own one. As you use it, using the camera Glow detects the products brand and type.
Mon Jun
Pam
Thanks! What are we doing today? Tell me what I need.
Pam
Thanks for the lip oil tip!
Apple Glow
I am exited for our first morning!
Your skin looks amazing this morning!
Apple Glow
For today I recommend a little eye cream and sunscreen.
Apple Glow
If you own lip oil, put a little on your lips before going out- it’s windy today.
Siri learns
As it scans the product it detects how much is left in the product ( I don’t know how yet maybe searches the web for grams and how to use terms). When Glow thinks you might be close to running out on something, it sends you a notification or tells you right away.
Pam
I’m not really sure I love this one. We can search for a better one.
Apple Glow
It looks that you are struggling with your sunscreen. Do you want me to order you a new one? It will arrive right when this one is empty.
Sofia, Bulgaria, 1 January 2027 on Apple Event’2027
Many people face challenges when it comes to managing their skin. One of the main issues is the difficulty in creating an effective beauty routine. With the number of skincare and beauty products available today, consumers find themselves lost in a sea of choices, unsure of which products will truly help, leading to unnecessary purchases and frustration.
Without expert guidance, people often end up using skincare products that are not suitable for their specific skin type or condition, possibly worsening their skin.
There are also early signs of underlying health problems that often go unnoticed, delaying necessary medical treatment, which could prevent more serious issues down the line.
Apple Glow addresses this by offering a personalised and intelligent beauty experience. Through advanced AI and camera technology, Apple Glow scans your face daily, providing accurate diagnostics for your unique skin needs. It detects issues like dryness, acne, or irritation, allowing you to adopt a beauty routine that works specifically for you.
Beyond beauty, Apple Glow also helps users stay on top of their health. By detecting potential health concerns, such as skin discolouration or rapid changes in texture, it proactively suggests relevant blood or allergy tests and even recommends when it may be time to consult a healthcare professional. This early intervention ensures that users can address health issues before they escalate.
Apple Glow simplifies the often overwhelming process of selecting skincare products. By curating a list of brands and products that align with your skin’s needs, enabling you to buy the right products and even orders them with your consent.
“At Apple, we are focused on creating products that improve the lives of our customers, and Apple Glow is a natural extension of that mission,” said Dani, Manager at Apple. “We saw a growing demand for personalised skincare solutions, and realised that we can use our expertise in AI and user-friendly design to provide a solution that not only enhances your daily beauty regimen but also helps you stay ahead of potential health concerns. It’s about empowering users with knowledge and tools, all from the convenience of their own home.”
Apple Glow is designed for ease of use and seamless integration with your daily routine. Once installed and connected to your Apple HomeKit, the smart mirror scans your face each morning. Based on real-time analysis, it recommends a custom beauty routine tailored to your skin’s needs for the day. It might suggest a sequence like, “Start with a toner, follow with a moisturiser, and finish with SPF,” or a simpler approach such as “Only eye cream and SPF are needed today.” The device’s AI continuously learns from your inputs, evolving its recommendations over time. If a potential health concern is detected, Apple Glow will notify you and suggest further tests or medical consultations.
In addition, Apple Glow can also serve as your personal shopping assistant, automatically suggesting the most stable products based on your skin’s condition and allowing you to approve purchases directly from the mirror.
“As someone who has struggled with finding the right skincare routine for years, Apple Glow has been a game changer,” said Pam, an early user of Apple Glow. “It’s like having a dermatologist and beauty expert right in my bathroom. I feel confident knowing that I’m using the right products for my skin.”
For more information about Apple Glow, visit apple.com/glow.
Thank you for reading!
Let’s work together
Tools used:
Problem Statement
Despite advancements in home automation, most smart devices still rely on direct commands, limiting their potential for true intelligence and user convenience. HomeKit users often have to prompt Siri to perform repetitive tasks—like setting alarms or adjusting environmental settings—rather than having these actions happen intuitively. There’s a gap between smart home control and truly smart living.Writing for websites is both simple and complex. On the one hand, all you need to do is say what you mean, in your words, in your voice. One the other, there are so many rules to consider! Are you thinking of keywords you should rank for? Are you including links in your text to additional information? Do those links refer back to your own website, which helps boost your SEO? Is what you’ve written easy to scan?
Objective & Goals
- Automate and enhance daily routines using Apple Intelligence to anticipate user needs without manual input.
- Deliver personalised wellness insights—like skincare and health data—through real-time, AI-powered diagnostics.
- Seamlessly integrate Apple Glow with HomeKit, HomePod, and iPhone to unify the smart home ecosystem.
- Position Apple as a leader in intuitive home automation by introducing a touch-less, visually immersive interface.
Presenting My Solution: Apple Glow
To bridge the gap between reactive voice-controlled homes and intuitive smart living, I envisioned a product that could deliver personalised, ambient intelligence—without needing to be asked.
Enter Apple Glow, a smart mirror that connects seamlessly with HomeKit, HomePod, and the iPhone. Glow is not just another display; it’s a proactive assistant that understands your routine, promotes your health, and makes everyday decisions easier. It takes the passive smart home experience and transforms it into a proactive, visually engaging, and health-focused ecosystem.
Recognising the limitations of voice-only smart home control, I saw an opportunity not just to update HomeKit, but to evolve it. Instead of simply improving existing devices, I envisioned expanding Apple’s ecosystem with a new kind of interface — one that brings AI-driven proactivity into the heart of daily routines.
Apple Glow is my response to that challenge: a concept that introduces an entirely new product category to Apple’s smart home lineup. More than a functional upgrade, Apple Glow is a strategic enhancement — designed to turn passive environments into intelligent spaces that respond visually, contextually, and intuitively.
By creating a device that combines health insights, personalised automation, and immersive interaction, I aimed to fill the gap between automation and anticipation — bringing Apple closer to truly smart living.
Concept Creator
Problem solution
Journey map
Prototyping
Competitive analysis
Defined visual identity
User flow
User Research
User persona
My Process
Discover
Opportunity Mapping – Identified where Apple could go further with proactive, AI-driven automation.
Research
Researched competitors in smart home and wellness tech to uncover opportunities for innovation.
Ideate
Defined the problem space and user needs through personas and journey mapping.
Ideated the Apple Glow concept as an AI-powered smart mirror integrating health and home automation.
Design
Developed aesthetics, user flows, and interface designs aligned with Apple’s visual standards.
Hand off
Delivered a concept press release and case study to present the product and its impact.
Apple Glow redefines what home automation can be. While HomeKit and HomePod have laid the foundation for smart living, their interaction is primarily voice-based and reactive. Apple Glow is a bold step forward — an interactive smart mirror that combines ambient intelligence, proactive health monitoring, and seamless HomeKit integration.
By expanding Apple’s smart home ecosystem into a visual, AI-powered experience, Apple Glow transforms passive environments into personalised wellness hubs. From intelligent skincare diagnostics to morning briefings and environmental adjustments, Apple Glow doesn’t just respond — it anticipates.
This product isn’t just an accessory; it’s a new category. Apple Glow leverages existing Apple technologies while unlocking new revenue streams in wellness tech, beauty, and health — sectors experiencing rapid growth. Investing in Apple Glow positions Apple not just as a smart home leader, but as the leader in intelligent living.
Competitor Analysis
User persona
Description
Pam is a health-conscious professional who juggles a demanding job with a desire for self-care. She’s tried countless skincare products, apps, and routines, but often feels overwhelmed by the options and conflicting advice. She uses her Apple Watch to track workouts and sleep, but wants deeper, more personalised insights—especially for her skin health and morning routine.
Motivation
Pam wants to feel confident in her appearance and health without spending hours researching or using multiple devices. She loves the idea of a “smart mirror” that knows her routine, tracks her skin changes, and makes recommendations like a trusted expert.
Pain points
- Wasting money on skincare products that don’t work for her
- Lack of personalised skin feedback despite tech use
- Has to manually check apps for health data—nothing is centralised
Customer journey map
Scenario
Expectations
Map out a day in Pam’s shoes after she first gets Apple Glow. She already has Apple’s HomePod and an iPhone 14. Showcase how exactly Apple Glow helps her health.
- Proactive Health Monitoring
- Personalised Skincare
- Accurate Diagnostics
Delivery & Setup
Morning routine
Night routine
The Apple Glow Experience
Scanning
First scanning of the face
Siri scans Pam’s face.
Mon Jun
This is what Apple Glow
Sees as it scans the skin
Apple Glow informs Pam
of the results
After the scan is complete, Siri tells Pam what it sees. It recommends types of products that will help.
Mon Jun
Pam
Yep, I’m aware.
Apple Glow
These are the products I recommend. If you don’t have them I can order them for you.
Apple Glow
- Acne solution
- Oil based cleanser
- Azaelic acid
- Retinol Serum
- Probiotic Gel Moisturizer
Apple Glow
From what I can see your skin is mostly dry, except your T-zone.
Apple Glow
I have to warn you that I am a virtual assistant and not a medical doctor. Keep that in mind.
Apple Glow
I can see that you have Rosacea, that manifest itself on your cheeks, and Moderate acne all around your face.
Siri offers brands
for the products
Pam says what she dose not have and they plan a purcase
Mon Jun
Pam
I have everything besides the Gel and serum.
Pam
I dont’t like The ordinary.
Pam
Them I like.
Apple Glow
Great! Here are brands that I recommend that you try.
Apple Glow
How about La Roche Posay retinol serum B3?
Apple Glow
- Biossance Probiotic Gel Moisturiser
- The Ordinary Retinol Serum 1%
Apple Glow
Great! I will find the best offers for these products and if you approve of the prices, I will order them.
Morning Routine
The mirror is not active
When Apple Glow is inactive, it’s display is darker and in power saving mode
9:41
Mon Jun 6
100%
9:41AM
Cupertino
12
11
10
9
8
7
6
5
4
3
2
1
+1.78
AAPL
AQI
27
78
50
67
Conference Room
Design Review
11:30AM-12:30PM
Mon Jun
Good morning
When you walk in the bathroom the edges start glowing, and Siri greets you with a GOOD MORNING.
After the greeting, Apple glow goes in active mode
It gives you a few minutes for you to use the utilities.
9:41
Mon Jun 6
100%
9:41AM
Cupertino
12
11
10
9
8
7
6
5
4
3
2
1
+1.78
AAPL
AQI
27
78
50
67
Conference Room
Design Review
11:30AM-12:30PM
Mon Jun
Pam
Morning, Glo
Apple Glow
Good morning Pam!
Good morning
Apple Glow learns what products you own, as time passes. At first it suggests a product and asks if you own one. As you use it, using the camera Glow detects the products brand and type.
Mon Jun
Pam
Thanks! What are we doing today? Tell me what I need.
Pam
Thanks for the lip oil tip!
Apple Glow
I am exited for our first morning!
Your skin looks amazing this morning!
Apple Glow
For today I recommend a little eye cream and sunscreen.
Apple Glow
If you own lip oil, put a little on your lips before going out- it’s windy today.
Siri learns
As it scans the product it detects how much is left in the product ( I don’t know how yet maybe searches the web for grams and how to use terms). When Glow thinks you might be close to running out on something, it sends you a notification or tells you right away.
Pam
I’m not really sure I love this one. We can search for a better one.
Apple Glow
It looks that you are struggling with your sunscreen. Do you want me to order you a new one? It will arrive right when this one is empty.
Sofia, Bulgaria, 1 January 2027 on Apple Event’2027
Many people face challenges when it comes to managing their skin. One of the main issues is the difficulty in creating an effective beauty routine. With the number of skincare and beauty products available today, consumers find themselves lost in a sea of choices, unsure of which products will truly help, leading to unnecessary purchases and frustration.
Without expert guidance, people often end up using skincare products that are not suitable for their specific skin type or condition, possibly worsening their skin.
There are also early signs of underlying health problems that often go unnoticed, delaying necessary medical treatment, which could prevent more serious issues down the line.
Apple Glow addresses this by offering a personalised and intelligent beauty experience. Through advanced AI and camera technology, Apple Glow scans your face daily, providing accurate diagnostics for your unique skin needs. It detects issues like dryness, acne, or irritation, allowing you to adopt a beauty routine that works specifically for you.
Beyond beauty, Apple Glow also helps users stay on top of their health. By detecting potential health concerns, such as skin discolouration or rapid changes in texture, it proactively suggests relevant blood or allergy tests and even recommends when it may be time to consult a healthcare professional. This early intervention ensures that users can address health issues before they escalate.
Apple Glow simplifies the often overwhelming process of selecting skincare products. By curating a list of brands and products that align with your skin’s needs, enabling you to buy the right products and even orders them with your consent.
“At Apple, we are focused on creating products that improve the lives of our customers, and Apple Glow is a natural extension of that mission,” said Dani, Manager at Apple. “We saw a growing demand for personalised skincare solutions, and realised that we can use our expertise in AI and user-friendly design to provide a solution that not only enhances your daily beauty regimen but also helps you stay ahead of potential health concerns. It’s about empowering users with knowledge and tools, all from the convenience of their own home.”
Apple Glow is designed for ease of use and seamless integration with your daily routine. Once installed and connected to your Apple HomeKit, the smart mirror scans your face each morning. Based on real-time analysis, it recommends a custom beauty routine tailored to your skin’s needs for the day. It might suggest a sequence like, “Start with a toner, follow with a moisturiser, and finish with SPF,” or a simpler approach such as “Only eye cream and SPF are needed today.” The device’s AI continuously learns from your inputs, evolving its recommendations over time. If a potential health concern is detected, Apple Glow will notify you and suggest further tests or medical consultations.
In addition, Apple Glow can also serve as your personal shopping assistant, automatically suggesting the most stable products based on your skin’s condition and allowing you to approve purchases directly from the mirror.
“As someone who has struggled with finding the right skincare routine for years, Apple Glow has been a game changer,” said Pam, an early user of Apple Glow. “It’s like having a dermatologist and beauty expert right in my bathroom. I feel confident knowing that I’m using the right products for my skin.”
For more information about Apple Glow, visit apple.com/glow.
Thank you for reading!
Let’s work together